App Store Screenshot Sizes 2026: The Complete Guide for iPhone and iPad
Every time you submit an app to the App Store, you need screenshots — and Apple's size requirements are specific, vary by device, and change when new hardware launches. Getting them wrong means rejection. Getting them right (and making them look great) is one of the highest-leverage things you can do for conversion.
This guide covers every App Store screenshot size required in 2026, what's required vs optional, and what makes a screenshot set actually work.
Why Screenshots Matter More Than You Think
Screenshots are the first thing a potential user sees when they land on your App Store listing — often before they read a single word of your description. According to StoreMaven research, over 60% of users decide whether to download based on the first impression of the listing, and screenshots dominate that impression.
Getting the dimensions right is the baseline. Designing them well is where downloads happen.
Required App Store Screenshot Sizes in 2026
Apple requires screenshots for specific display sizes. You don't need to provide one for every device — only for the display sizes you want to support. However, Apple requires at least the sizes for the devices you're targeting.
iPhone Screenshot Sizes
| Display | Resolution | Aspect Ratio | Status |
|---|---|---|---|
| 6.9" (iPhone 16 Pro Max, 16 Plus) | 1320 × 2868 px | 19.5:9 | Required |
| 6.7" (iPhone 15 Pro Max, 14 Plus) | 1290 × 2796 px | 19.5:9 | Optional |
| 6.5" (iPhone 11 Pro Max, XS Max) | 1242 × 2688 px | 19.5:9 | Optional |
| 6.1" (iPhone 16, 15, 14) | 1179 × 2556 px | 19.5:9 | Optional |
| 5.5" (iPhone 8 Plus, 7 Plus) | 1242 × 2208 px | 16:9 | Optional |
The most important rule: if you only supply one iPhone screenshot set, use 6.9" (1320 × 2868 px). Apple uses this set to display on all other iPhone sizes. If you supply a 6.9" set, you don't need any other iPhone size.
iPad Screenshot Sizes
| Display | Resolution | Status |
|---|---|---|
| 13" (iPad Pro M4) | 2064 × 2752 px | Required if supporting iPad |
| 12.9" (iPad Pro 2nd–6th gen) | 2048 × 2732 px | Optional |
| 11" (iPad Pro M2/M4, iPad Air M2) | 1668 × 2388 px | Optional |
If you're supporting iPad, supply at least the 13" size. Apple uses it as the default for all other iPad displays.
Screenshot Format Requirements
- Format: JPEG or PNG (PNG recommended — no compression artifacts)
- Color space: sRGB or P3
- No alpha channel — transparent backgrounds are not allowed
- Orientation: Portrait or landscape. If your app supports landscape, you can submit landscape screenshots
- Maximum file size: 500 MB per screenshot (in practice, your exports will be well under this)
How Many Screenshots Can You Upload?
Apple allows up to 10 screenshots per display size. You don't need to use all 10 — most well-optimized listings use 4–6.
The first 1–3 screenshots are the most important: they appear in search results without the user tapping through to your full listing. These are your primary conversion real estate.
Designing Screenshots That Actually Convert
Size compliance gets you into the App Store. Design is what gets you downloads.
Show the app, not just the UI
Pure UI screenshots — a bare screen with no context — perform poorly. The highest-converting screenshots combine:
- A real device mockup framing the UI
- A bold headline that communicates the benefit, not the feature
- A background (gradient, color, or scene) that creates visual hierarchy
This format tells the user what the app does and why they should care in under two seconds.
Lead with your strongest value proposition
Your first screenshot should answer the question: "Why would I download this?" Not "what does this screen look like" — why should I care?
Compare:
- Weak: Screenshot of the home screen with no context
- Strong: "Send your first invoice in 60 seconds" with the invoice creation flow shown in a device mockup
Use a consistent visual theme
All 4–6 screenshots should feel like they belong together — same background style, same typography, same device mockup. Visual inconsistency makes your listing look unprofessional and reduces trust.
Don't crowd every screen
Each screenshot should communicate one idea. If you're trying to show three features in one image, you're showing nothing. One benefit per screenshot, clearly communicated.
Localized Screenshots
If your app supports multiple languages, App Store Connect lets you upload different screenshot sets per locale. Localized screenshots — especially with text overlays in the user's language — significantly outperform generic ones.
If you're supporting more than two or three locales, designing and exporting localized sets manually becomes a major time sink. Building a screenshot workflow that can export multiple variants from a single template is worth investing in early.
The Fastest Way to Export App Store Screenshots
The traditional workflow looks like this: design in Figma or Sketch, manually resize for each device, export PNGs, name them correctly, upload to App Store Connect. For one app in one language, this takes hours.
LaunchPilot has a built-in Screenshot Designer that handles device mockups, gradient backgrounds, and text overlays — and exports PNGs at the correct dimensions for App Store submission. When you update a design, you export once and get the right files. No Figma required.
Quick Reference: Screenshot Checklist
- 6.9" iPhone screenshots at 1320 × 2868 px (required)
- 13" iPad screenshots at 2064 × 2752 px (required if supporting iPad)
- PNG format, sRGB or P3 color space, no alpha channel
- First screenshot leads with strongest value proposition
- Device mockup + headline + background on each screenshot
- Consistent visual theme across the full set
- 4–6 screenshots per device size (10 maximum)
What to Read Next
Once your screenshots are dialed in, the next piece of your App Store listing to optimize is your description and keyword metadata. Read our guides on how to write an App Store description that converts and App Store keyword research to complete your listing.
And if you want to stop resizing screenshots manually with every update, download LaunchPilot — it exports every App Store screenshot size from a single design in one click.